September 27, 2017

How to pitch to inflight magazines

As promised, this blog also focuses on what it’s like to be a freelancer.

Because of this, i’m going to start a new series called Working Wednesdays where I post a new blog about freelancing and what it’s like to be a freelance writer.

I have written a few posts on this already and they seem to do quite well. Let me know if there’s anything you’d like to see on the blog.

Anyway, let’s go with the first post…….

Pitching to inflight magazines

inflight magazines

We all see the glossy magazines when we fly (apart from Ryanair who have appeared to have ditched theirs). I don’t know why but I find flicking through all of the articles as you’re preparing for take off to be a bit of a thrill.

And of course it gives you inspiration for your adventures.

But how do you go about getting your work on these glossy pages?

Don’t just pitch the big features

I’ve worked at travel publications and also freelanced for Singapore Airlines, Malaysia Air, Delta Airlines and Easyjet Traveller. From my experience I found out by speaking with people that it’s really important to look at the beginning pages of the magazines. So many people pitch the big features without thinking about the smaller articles.

Read more: The ups and downs of being a freelancer

Look for your strengths

Editors at inflight magazines are looking for people that know destinations. They want their readers to be given the best advice possible. Because of this, you need to use your advantages.

Is your city close to an airport that the airline operates out of? What’s going on in your known city – are there any big festivals etc? A big no no is pitching an article on a place you visited for say three or four days. It’s not what magazines are looking for.

Don’t go straight for the big magazines

As much as I would have loved to be in British Airways’ magazine on my first attempt, it wasn’t going to happen. Don’t aim for the big ones straight away, take a look online at some of the big publishing companies and you’ll be able to find their full list of airline magazines.

My first published piece was for a small budget airline at the time which happened to be the inflight magazine for It was because of that, I was able to then write other pieces.

Don’t just pitch a destination

Yes an article about Australia is great but how many editors get an email from someone pitching an article on Australia. What makes your article different from theirs? Do you want to focus on architecture in an Australian city? Camping outside in the outback? What do you think will interest the readers of this particular magazine?

Read more: Freelance life: Things I did wrong in 2017


Some magazines have pitching guidelines on their site which explains which sections need coverage. This is always useful to ensure that you have exactly what editors are looking for. Also make sure you read at least two issues of the magazine – you can find most of them online now. Know the audience you are pitching to.

And now you’re ready to pitch

Once you’ve got these down, you’re ready to go pitching to magazines. Many of the email addresses of the editors can be found by looking at online copies of the magazines. It will be in the info page near the front of the magazine.

It can be a bit daunting at first but if you follow this and show the editors that you’re the right journo for the job, it will work!

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4 responses to “How to pitch to inflight magazines”

  1. Fiona says:

    Really useful tips, I’ll be trying some of these! Thanks so much for sharing.

  2. Lo' says:

    I have never even thought of this before. What an awesome idea! Thanks for this post. Super helpful. 🙂

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