About Me


I’m Sophie. The girl behind Luggage Tags & Ticket Stubs.

By day, i’m a current affairs and travel journalist based in London. By night, I am the girl behind this blog.

In a previous life I lived in China and Hong Kong.

I love everything about travel from the classy hotels to the fun hotels.


As you have probably guessed to the title, I really like going to live shows when I can.

I’ve seen U2 in Nashville, The Killers in Luxembourg, We Are Scientists in Bangkok. It’s always good to catch a show abroad and mix both of my loves.

My favourite album is Elephant by The White Stripes and my favourite band are The Killers.


The other love of mine is travelling of course. What’s my favourite city? A toss up between Hong Kong and Nashville. They’re both great in their completely different ways.

Work with Luggage Tags & Ticket Stubs

Luggage Tags & Ticket Stubs is for people who want to find a bit of adventure while working full-time.

I bring my readers advice on how to travel in an exciting way and make the most of your trips. I also give advice for those wanting to get into the journalism industry and write a lot about what it’s like to be a freelance writer.

My readers’ average age is 22-35 and they come from a range of places including the UK, America, Australia and Hong Kong.

I have worked with a range of brands and partnered with them on some great projects that I am incredibly proud of. Brands I have worked with include Expedia, Mandarin Oriental, Conrad hotels, Netflights and Flight Centre.

Previous clients…

If you think that you have something that would fit in well with my readers then let’s talk! You can email me at sophiewilliams@outlook.com. 

Writing Work

I do a lot of freelancing and you can contact me for commissions. I am always happy to write stories about my main loves – China and travel.

I have had work published in:

I also used to work as a freelance music journalist and photographer and have reviewed festivals and big names such as Kings of Leon, The Killers, Kasabian and Bruce Springsteen. I am mentioned in the latest book on The Killers by music writing legend Mark Beaumont.